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The Voice of the UnderdogWhat does building your company's culture have to do with building your brand? Get ready to find out. In The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the
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